Anthony Wayne Business Exchange
Company Profile
Anthony Wayne Business Exchange (AWBE) assists business owners in finding the most qualified buyer for their business. AWBE brings strong financial and marketing experience to the table in order to facilitate business acquisitions, expansions, or sale objectives. AWBE also stays current on cutting-edge technologies and holds a membership with the International Business Brokers Association (IBBA) to draw on the experience of other professionals in the business community.
The Problem
Business owners are reluctant to put the future of their company in the hands of anybody they don’t recognize as a professional expert. This means that AWBE’s success relies on earning the respect and trust of their clients. The old company Web site did anything but build this trust. The old site displayed imagery and content so poorly as to be ineffective. It not only failed to convey expertise, but its outdated looks and limited functionality reflected poorly on the company. AWBE’s logo also needed a full redesign to accurately represent the company.
None of AWBE’s forms were online for easy access and submission. The images were pixilated and the link structure did not fully address the structure of the site or allow visitors to find the information they needed with simplicity or speed. Businesses for sale were listed in a basic layout, separated by industry, but not searchable. Overall, the site suffered for being static and non-interactive.
The Solution
Aptera started by remaking the face of AWBE with a logo overhaul. Next, Aptera reconstructed the AWBE Web site with the goal of inspiring confidence in the company’s potential clients. High quality images were used, but not in excess, so the site looks visually interesting without overwhelming visitors. The navigation is greatly improved by the use of Flash and Javascript code, making the site dynamic and interactive. The banner at the top of the layout changes to fit the particular section being viewed. Each banner displays a different image and phrase, each chosen for the section it represents.
Application and registration forms are now available to be filled out online, and links to each one are placed within the context of the page content. Aptera even created a frame that pulls the current businesses for sale from the IBBA site so that visitors can search and browse listings without even leaving the AWBE Web site.
The new site looks up-to-date, portrays professionalism, functions well, and informs visitors. It is superior to the old site in every way.
Client Benefits
"We couldn't be more pleased with our new logo and website. The designers of Aptera understood our vision and developed a great new look for Anthony Wayne Business Exchange. We've had several compliments from clients and industry peers about how great our new site is! We will continue to recommend Aptera to anyone looking to update their image."
Sara Spitler
Anthony Wayne Business Exchange